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SUMMER IN THE CITY
The brand continues to champion and further strengthen its core belief of size inclusivity by launching its new collection ‘Summer in the City’.
STORIES
Technology In Fashion
Experts predict that if the “infusion of technology in fashion” continues at this rate, by the end of the next decade all garments are going to be sustainable. So, how did we get here & what is the role of technology in…..
Fashion & Retail Branding
The increased use of social media and the growth of e-commerce has added to the complexity due to the evolving expectations of conscious consumers and requires consistency around the omnichannel expe…..
Mystery of Blazer
The origin of the blazer is somewhat shrouded in mystery. Some stories claim it was invented by the rowers of St. John’s College, Cambridge, who wore bright red jackets in the 1920s. Others suggest that…..
Ethnicity and Freezone
The use of one’s own culture has touched many aspects of daily life. One such example of positive promotion of the use of one’s own culture can be found within the fashion industry. Bangladeshi cannot…..